Keratin is a type of naturally occurring protein in our bodies that works as the structural building block for our hair, skin, and nails.
It is a protective protein that strengthens other types of cells our bodies produce. When our bodies lack Keratin, we see dry or brittle hair more susceptible to breakage. This is why Keratin is a natural choice component in our products to strengthen, repair, and treat all hair types. The results are smooth and manageable hair that is noticeably healthy-looking.
The Keratin craze is real because it speaks volumes. Keratin treatments are on the rise and so is the gloss factor for its users. It’s a simple, controversy-free choice for smooth, voluminous hair that has you dressed to impress no matter what the occasion because at the end of the day, your hair is your best accessory.
Biotin is a complex vitamin and a crucial nutrient that promotes healthy hair, skin, and nails. It is a naturally occurring nutrient in our bodies that when in abundance, your hair appears fuller and promotes faster hair growth. Having strong hair means that each strand can complete its growth cycle. Combining biotin in our hair care line can thicken hair and contributes to healthy hair growth by strengthening the hair follicles.
Argan Oil is a plant-derived oil produced from the kernels of an argan tree. Argan oil has a long history and a wide range of health benefits because of its high content of vitamin E, antioxidants, essential fatty acids, including ultra boosts of hydration. Argan oil combined in your everyday hair care products nourishes and protects the scalp from everyday damage such as sun exposure and harsh pollutants. To get the most out of your argan oil products, massage into the scalp for 1-2 minutes before rinsing. Argan oil can also provide the best protection against heat-styled hair turning heat to healing in just a few drops.